Today’s information landscape is dominated by a very few topics. These topics are what sells and what shocks the most. Their lifespan in the media has become short and they are usually reported in a rush. Most journalist cannot afford to dig deep into subjects anymore. This distorts our vision of reality. It looks like the world is only made of Donald Trump and accidents.
The campaign goal was to bring people to realize the problem. And to promote our alternative: a magazine that takes time to follow and report on the long-term; a magazine that looks for subjects or point of views nobody is talking about. It’s not only about the truth. It’s also about changing how diverse and fascinating the world is.
The campaign was promoted through social media and magazines.