The Lego brick celebrate its 55th birthday. To make it count, we created
55 riddles made with simple designed bricks. These visuals were released in the streets of Montréal as giants posters, on the web, on facebook, and hopefully you will recognize more than one riddle!
To celebrate the 55h birthday of the Lego brick, we proposed a serie of 55 posters that were released in the streets of Montréal and online on the 28th of january, date of the birthday.
Creatives: Julien de Preux & Carle Coppens Agency: Brad Montréal