Lego - 55 years of the brick

The Lego brick celebrate its 55th birthday. To make it count, we created 55 riddles made with simple designed bricks. These visuals were released in the streets of Montréal as giants posters, on the web, on facebook, and hopefully you will recognize more than one riddle!
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Agency: Brad Montréal
Copywriter: Carle Coppens

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