Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the Internet.
The campaign features a seemingly innocent message from an online conversation. However, there is more to this message than would meet a child’s eye, and adults will recognise the phallic shape of the speech bubbles.
Agency: McCann London
Copywriter: Jean-Laurent Py
AD & design: Julien de Preux