To promote Brother's professional large format printer model made for advertising and graphic arts industries, we used existing channels such as wild postering, street columns and backlit panels. We simply added a printer element to simulate the printing of these communications, demonstrating the creative capacity of the model as well as the numerous paper formats available.
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Agency: Cossette
With AD Cyril Drouot
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Agency: Cossette
With AD Cyril Drouot
