ACT is the association of Electron Festival et Mapping Festival, both major underground festivals in Geneva creating together a place of exhibitions, workshops, performances around technology and creativity in the heart of the Museum of contemporary art of Geneva. They needed to communicate this new association with power and impact.
The corporate identity concept is based on this exceptional association, using Swiss TypeFaces designed Euclid Flex font. The result is the merge between light (mapping) and darkness (electro) to create a unique event composed by the three posters A C T, randomly hanged in the city of Geneva.
The electronic and mapping festival are the biggest festivals in Geneva. They reunite a big community of amateurs and professionals, internationally renowned during two weeks.