The State of Geneva and the Foreigners Integration Office wanted to encourage foreigners living in Geneva for more than 8 years to vote on the 15th of March 2020 to elect the representatives in their communes.
Communicate to a foreign audience who is not familiar with politics requires simplicity and efficiency. The idea of mixing the date with the voting form express the two at the same time: On the 15th of march: Let’s vote for our commune! The campaign is declined in 5 languages and colors to be very readable in the streets of Geneva as F4 posters.
Voting in Switzerland is a civic right and a chance. Swiss people can express themselves on almost every subjects. Foreigners living for more than 8 years in Switzerland can vote in their commune.