BRIEF & STRATEGY
Electron Festival is the largest and most significant electronic music festival in Switzerland. The objective was to create a promotional campaign with a new identity for its eleventh edition. Since time immemorial, human beings have organized themselves into groups, tribes and communities. Symbols, objects and visual images are being created to reflect this.
Electronic music could not exist without electricity. Devices and equipments necessary to produce and diffuse sound are made of electronic circuits that can be represented by diagrams as an international language that can be understood by everyone.
We approached people who are forming this community with their own language by creating unique symbolic figures and glyphs by combining different electronic symbols.