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Julien de Preux
  • Julien de Preux
  • Projects
    • La Gazette des Animaux
    • #communeenvie
    • #united against harassment
    • TPG
    • 50 ans Muséum
    • Innocence en danger
    • BIRDIE
    • ACT
    • EPER / HEKS
    • Cours au parc
    • Ripping Instagram apart
    • Caritas Geneva
    • Lego Canada
    • Stop travail au noir
    • Novartis Ciba Vision
    • Stop exclusion
    • The Animen
    • We are Interview
    • The Other Half
    • Electron Festival
    • 8 ans
    • Brother Canada
    • Novartis Fenistil
    • Impact Montréal
    • Alzheimer Society Montréal
    • Calvinus
  • Illustration
  • About

Brother Canada

As much as customer service is supposed to be there to help individuals, it can be the bane of people's existence too, which the 'Brother Make It Stop' ad campaign shows. The print ads are intriguingly ambiguous, which piques people's curiosity to visit the 'ideservemore.ca' website. From there, they are exposed to a fictitious video that depicts disgruntled customers destroying their printers, which connects to the destroyed ones in the prints.

Agency: Cossette Montréal
Copywriter: Anne-Laure Naumowicz
CGI: Shed Montréal
Photography: Christian Blais
Director: 1One

 

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Brother-chainsaw.jpeg
Brother-water.jpeg
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