As much as customer service is supposed to be there to help individuals, it can be the bane of people's existence too, which the 'Brother Make It Stop' ad campaign shows. The print ads are intriguingly ambiguous, which piques people's curiosity to visit the 'ideservemore.ca' website. From there, they are exposed to a fictitious video that depicts disgruntled customers destroying their printers, which connects to the destroyed ones in the prints.
Agency: Cossette Montréal
Copywriter: Anne-Laure Naumowicz
CGI: Shed Montréal
Photography: Christian Blais
Director: 1One
