Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the Internet.
The campaign features a seemingly innocent message from an online conversation. However, there is more to this message than would meet a child’s eye, and adults will recognise the phallic shape of the speech bubbles.
Agency: McCann London
Copywriter: Jean-Laurent Py
AD & design: Julien de Preux
What if all your diplomas suddenly lost their value? Many foreigners moving to Switzerland are faced with such a situation. Back home, they were doctors or engineers. Here, they work in supermarkets or drive taxis. Very often, a few advices, a better knowledge of the local market or a bit of networking would be enough to solve the problem. EPER is looking for people who would agree to become mentors and help professionals in their field to find a job.
Cannes Lions 2015 - Bronze radio
New York Festivals 2015 - Third Prize
LIA 2015 - Bronze radio
Eurobest 2015 - Silver radio
One Show 2016 - Merit award
ADC Switzerland 2016 - Bronze radio
Grand prix romand de la création 2015 - Gold
BRIEF & STRATEGY
Electron Festival is the largest and most significant electronic music festival in Switzerland. The objective was to create a promotional campaign with a new identity for its eleventh edition. Since time immemorial, human beings have organized themselves into groups, tribes and communities. Symbols, objects and visual images are being created to reflect this.
Electronic music could not exist without electricity. Devices and equipments necessary to produce and diffuse sound are made of electronic circuits that can be represented by diagrams as an international language that can be understood by everyone.
We approached people who are forming this community with their own language by creating unique symbolic figures and glyphs by combining different electronic symbols.
ADC Switzerland 2015 / Gold + Bronze
GRAND prix de la création romande 2014
Outdoor guerilla + Affichage culturel + 1 shortlist
Stop Exclusion in association with the Department of Public Instruction in Geneva decided to take action together against racism online. The poster was aired during the week against racism in march 2016.
Anti irritation gel summer campaign.
Agency: Saatchi & Saatchi Switzerland
Copywriters: Kevin Pereira & Daniel Lunn
CGI: David Lobser
Award: Eurobest Silver Outdoor 2009
To celebrate the 55h birthday of the Lego brick, we proposed a serie of 55 posters that were released in the streets of Montréal and online on the 28th of january, date of the birthday.
Agency: Brad Montréal
Copywriter: Carle Coppens
The Animen is a Rock n Roll band from Carouge, Switzerland. They are fresh, cool and they roar like lions on stage.
Every foreigners living in Switzerland for more than 8 years has the right to vote in his commune. Most of them are not aware of the right they have and the importance of their voice. We just reminded them that: After 8 years old, the can vote, it's a child's play!
Agency: M&CSAATCHI Geneva
Creative Direction: Julien de Preux & David Von Ritter
Copywriting: David Von Ritter
Graphic Design: Nolwenn Tual
Web Design: Vincent Schaublin
Motion Design (Comment voter?): Karim Merzoug
Strategy: François-Louis Noel
Project Manager: Fanny Rannaud
BRIEF & STRATEGY
On February 9th 2014, 50.3% of the Swiss voters expressed their desire to regulate the so called «mass immigration» by voting for a law limiting free movement of persons and workers between Switzerland and the EU. In response to this, we created a digital showcase of contemporary Switzerland to show Europe and the world that our country is proud, mixed, open-minded and cohesive.
In order to give a voice to the 49.7%, we created digital tools to amplify their discontent and break out of their disappointment, shame and silence by expressing themselves in a meaningful and creative way.
10 000 Facebook fans in 1 week and total of 200 000 people reached. Hundreds of thousands of people reached through press, blogs,national TV & radio coverage. Protests, creative initiatives, Facebook pages, texts, t-shirts, a limited edition, 3000 copy book deal…
The project started with 1 creative wanting to express his disappointment with the vote, and turned into a 11 500-strong digital crowd and more than 100 000 people who joined and spread it outside the web. We are The Other Half
Case study motion designer: Karim Merzoug
Featured on: Creativity, Best Ads on TV, Adeevee, We love ad, Gute Werbung, The FWA
GRAND prix de la création romande 2014 - Social medias + 3 shortlists
Essence SGV 2015 - Bronze
Big format printer's street guerilla.
Agency: Cossette Montréal
AD: Cyril Drouot & Julien de Preux
As much as customer service is supposed to be there to help individuals, it can be the bane of people's existence too, which the 'Brother Make It Stop' ad campaign shows. The print ads are intriguingly ambiguous, which piques people's curiosity to visit the 'ideservemore.ca' website. From there, they are exposed to a fictitious video that depicts disgruntled customers destroying their printers, which connects to the destroyed ones in the prints.
New Incarom swiss campaign.
Agency: M&C SAATCHI Geneva
Art Direction: Julien de Preux
Copywriter: David Von Ritter
Director: Kronos Pictures
Indoor prints made for Lego Canada.
Agency: Brad Montréal
Impact Montreal entered the Major League of Soccer in january 2012. They also revealed a new equipment and asked the agency to promote it.
European teens campaign for Ciba Vision contact lenses.
To avoid misbehaviours inside the company, Japan Tobacco International displayed screens, posters and flyers in all offices around the world to encourage the employees to talk about possible harassment, smuggling or backhanders to the right department at JTI.
Agency: M&C SAATCHI Geneva
Copywriter: Olivier Girard
Photography: Pascal Habousha
Water is our future. Preserve it.
One drop is a non-profit organization established in 2007 by Guy Laliberté, Founder of Cirque du Soleil - strives to ensure that water is accessible to all, today and forever.
Agency: Sid Lee Montréal
Copywriter: Anne-Laure Naumowicz
We decided to compare human memory to the memory of a smartphone and demonstrate that without memory, we are reduced to nothing.
Art Directors: Maxime Sauté & Julien de Preux
Awards: Grand prix Boomerang mobile 2011