What if all your diplomas suddenly lost their value? Many foreigners moving to Switzerland are faced with such a situation. Back home, they were doctors or engineers. Here, they work in supermarkets or drive taxis. Very often, a few advices, a better knowledge of the local market or a bit of networking would be enough to solve the problem. EPER is looking for people who would agree to become mentors mentors and help professionals in their field to find a job.
BRIEF & STRATEGY
On February 9th 2014, 50.3% of the Swiss voters expressed their desire to regulate the so called «mass immigration» by voting for a law limiting free movement of persons and workers between Switzerland and the EU. In response to this, we created a digital showcase of contemporary Switzerland to show Europe and the world that our country is proud, mixed, open-minded and cohesive.
In order to give a voice to the 49.7%, we created digital tools to amplify their discontent and break out of their disappointment, shame and silence by expressing themselves in a meaningful and creative way.
10 000 Facebook fans in 1 week and total of 200 000 people reached. Hundreds of thousands of people reached through press, blogs,national TV & radio coverage. Protests, creative initiatives, Facebook pages, texts, t-shirts, a limited edition, 3000 copy book deal…
The project started with 1 creative wanting to express his disappointment with the vote, and turned into a 11 500-strong digital crowd and more than 100 000 people who joined and spread it outside the web.
We are The Other Half
Case study motion designer: Karim Merzoug
Featured on: Creativity, Best Ads on TV, Adeevee, We love ad, Gute Werbung, The FWA
Awards: GRAND prix de la création romande 2014
Social medias + 3 shortlists
To celebrate the 55h birthday of the Lego brick, we proposed a serie of 55 posters that were released in the streets of Montréal on the 28th of january, date of the birthday. The riddles are also displayed on a tumblr, facebook, pinterest, blogs and we hope that you will find out more than one answer!
Agency: Brad Montréal
Copywriter: Carle Coppens
BRIEF & STRATEGY
Electron Festival is the largest and most significant electronic music festival in Switzerland. The objective was to create a promotional campaign with a new identity for its eleventh edition. Since time immemorial, human beings have organized themselves into groups, tribes and communities. Symbols, objects and visual images are being created to reflect this.
Electronic music could not exist without electricity. Devices and equipments necessary to produce and diffuse sound are made of electronic circuits that can be represented by diagrams as an international language that can be understood by everyone.
We approached people who are forming this community with their own language by creating unique symbolic figures and glyphs by combining different electronic symbols.
The Workshop X Julien de Preux
Vidéo et montage: Kronos Pictures
Images aériennes: Waspview
Awards: ADC Switzerland 2015 / Gold + Bronze
GRAND prix de la création romande 2014
Outdoor guerilla + Affichage culturel + 1 shortlist
Anti irritation gel summer campaign.
Agency: Saatchi & Saatchi Switzerland
Copywriters: Kevin Pereira & Daniel Lunn
CGI: David Lobser
Awards: Eurobest Silver Outdoor 2009
Indoor posters campaign for Lego Canada.
Agency: Brad Montréal
European teens campaign for Ciba Vision contact lenses.
New Incarom swiss campaign.
Agency: M&C SAATCHI Geneva
Art Direction: Julien de Preux
Copywriter: David Von Ritter
Director: Kronos Pictures
As much as customer service is supposed to be there to help individuals, it can be the bane of people's existence too, which the 'Brother Make It Stop' ad campaign shows. The print ads are intriguingly ambiguous, which piques people's curiosity to visit the 'ideservemore.ca' website. From there, they are exposed to a fictitious video that depicts disgruntled customers destroying their printers, which connects to the destroyed ones in the prints.
Impact Montreal entered the Major League of Soccer in january 2012.
They also revealed a new equipment and asked the agency to promote it.
We decided to compare human memory to the memory of a smartphone and demonstrate that without memory, we are reduced to nothing.
Art Directors: Maxime Sauté & Julien de Preux
Awards: Grand prix Boomerang mobile 2011
Promo campaign for Geneva tv cable and internet provider Naxoo.
Agency: M&CSAATCHI Geneva
CGI: SHED Montréal
The Animen is a Rock N Roll band from Carouge, Switzerland.
They are fresh, cool and they roar like lions on stage.
Self initiative against genevan governments decision to close most of the bars of the city at midnight. We invited the population to upload their creations, photos, ideas on a dedicated website and protest in silence and creatively. The local, belgian and french press covered the stunt and we contributed to let open the bars until 2 am.
We also created a facebook page to spread the creations and inform the people about the protestations and government's decisions.
Water is our future. Preserve it.
One drop is a non-profit organization established in 2007 by Guy Laliberté, Founder of Cirque du Soleil - strives to ensure that water is accessible to all, today and forever.
Agency: Sid Lee Montréal
Copywriter: Anne-Laure Naumowicz
Your kids will be really attached to their clothes. A name, a rhyme, and it’s PoukiPoutchi! At home, Julien draws and Barbara embroiders while Arthur… lets out the occasional burst of laughter. PoukiPoutchi is a family project, intended for all who love babies, sweet clothes and funny word games.
Copywriter: Olivier Girard
Photography: Barbara Haemmig
Awards: GRAND prix romand de la création - press category
Film made for the Saatchi network to aware the employees about the quantity of paper used every day in an ad agency.
With Matt Smith & Derek Green